Business

Insights hub

Gingada's market intelligence on Brazil, organised by topic. Pick a topic to see its key figures and the stories behind them.

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Fashion

Runway momentum, international showcases and the identity shift pulling the global fashion gaze south.

84%

of Latino Gen Z proudly claim their origin

WGSN

1.5m

people employed in Brazilian textile & apparel

ABIT

US$1.03bn

textile & apparel exports, 2025

ABIT / Comex Stat

17.4m

pairs of Brazilian shoes exported to Europe, 2025 — 40% of world shoe imports

Abicalçados

Model in a sheer blue floral gown with ruffled feather trim, PatBO Spring 2027 ready-to-wear

News · 24 September 2026

TEXBRASIL: THE MACHINE BEHIND BRAZIL'S FASHION EXPORTS

Olivia Merquior in a printed blazer and shorts with earth-tone rainbow bands, standing against a concrete wall

News · 24 September 2026

THE EIGHTH ART: WHY BRAZILIAN FASHION DESERVES TO BE STATE POLICY

A model in a flowing blush organza look from Villa Dharma's PATUÁ – Símbolos de Fé collection, presented in Milan

News · 23 September 2026

BRAZIL SENDS TEN BRANDS TO MILAN FASHION WEEK

The Mercosul and European Union flags flying side by side on flagpoles against a blue sky

News · 23 September 2026

THE FINE PRINT: WHAT THE EU–MERCOSUR DEAL ACTUALLY MEANS FOR BRAZILIAN FASHION

Model in a striped dress eating cotton candy on the stone steps at Ipanema Beach, Rio de Janeiro

News · 23 September 2026

THE PRACTICAL GUIDE: HOW TO PARTNER WITH BRAZILIAN FASHION AND BEAUTY BRANDS

Portrait of a model in an ornate sequined jacket with a flower in her hair, in front of a Brazilian street shrine

News · February 2026

LATIN RENAISSANCE AND HOW THE GLOBAL FASHION GAZE IS PIVOTING SOUTH

Model in white Moncler puffer set holding an oversized padded Brazilian flag

News · 23 September 2026

WHY GLOBAL FASHION AND BEAUTY BRANDS SHOULD BE CALLING BRAZIL

Model by a pool wearing a GANNI T-shirt beside red ruffled Melissa x GANNI flip-flops

Spotlight · 23 September 2026

THE COLLAB CODE: HOW MELISSA, HAVAIANAS AND FARM RIO PARTNERED THEIR WAY ONTO THE GLOBAL STAGE

Spotlight · 23 September 2026

PATBO: MEET THE BRAND THAT DRESSED BEYONCÉ

Models presenting PatBO's Spring 2027 Brasil Esplêndido collection in New York

News · 15 September 2026

BRASIL ESPLÊNDIDO: INSIDE PATBO'S SPRING 2027 SHOW AT NEW YORK FASHION WEEK

A masked look from P. Andrade's Spring 2027 Sagrado collection in Paris

News · 29 June 2026

P. Andrade carries Brazilian popular festivities to Paris

A layered Handred runway look presented at Rio Fashion Week

News · 17 April 2026

Handred balances drama and precision at RioFW

A sculptural look from Paula Raia's Autumn/Winter 2026 Transe collection

News · 17 March 2026

Paula Raia enters a state of ‘Transe’ for Autumn/Winter 2026

A model wearing Penha Maia's Brutalismo collection on the Viaduto Santa Ifigênia

News · 26 July 2026

Penha Maia brings ‘Brutalismo: Corpo urbano’ into central São Paulo

Track the numbers over time in Trends

Map

Brazil's clusters

Where footwear is made, where beauty brands are based, where jeans are sewn and where creators drive what people buy. Pick a state to see what's there and read the related stories.

São Paulo

Footwear Beauty & fragrance Influencer hubs

Brazil's beauty-manufacturing capital and, with Rio, the centre of its influencer market. Footwear towns such as Franca remain, but formal footwear jobs have fallen sharply.

active cosmetics factories, 1st in Brazil1,394

formal footwear jobs, 2010–2023−43.8%

Sources: Receita Federal, June 2026 (via DataPJ) · Ipece / Abicalçados, 2024 (via Diário do Nordeste) · Sebrae PR, Panorama da Ascensão dos Influenciadores

Under construction

Social media use is only measured nationally: Brazilians spend 3h 42m a day on social platforms (Statista/Hootsuite); state-level figures don't exist yet. This map is growing as Gingada's research expands to more regions, crafts and categories. Know a cluster we should add, or want to share data? hello@gingada.world