Gingada

Designers

The people behind the labels

Brazilian fashion is written by designers, not only by brands. These are the founders, tailors, jewellers and craft-led studios whose work defines how the country is read abroad.

  • Alexandre Herchcovitch

    Herchcovitch;Alexandre

    São Paulo · Since 1994

    @herchcovitchalexandre

    One of the architects of contemporary Brazilian fashion. Herchcovitch built his name on subversive tailoring, club culture and gender-fluid silhouettes long before the industry had language for them, and has shown in São Paulo, London, New York and Paris.

  • Ronaldo Fraga

    Ronaldo Fraga

    Belo Horizonte · Since 1996

    @fragaronaldo

    Brazil's great storyteller-designer. Each Fraga collection is researched like a book — Guimarães Rosa, Carmen Miranda, the Amazon, the country's northeastern craft cooperatives — and staged as narrative rather than product.

  • Glória Coelho

    Glória Coelho

    São Paulo · Since 1979

    @gloriacoelhobr

    A structural minimalist working in sculpted volumes, technical fabrics and a near-architectural line. Four decades on, Coelho remains one of the most consistently modern voices on the São Paulo schedule.

  • Isabela Capeto

    Isabela Capeto

    Rio de Janeiro · Since 2003

    @isabelacapeto

    Hand-embroidery, appliqué and vintage trims made into a signature. Capeto's Rio atelier turned artisanal, slow-made romanticism into a viable modern business and a reference point for Brazilian craft-led design.

  • Oskar Metsavaht

    Osklen

    Rio de Janeiro · Since 1989

    @oskarmetsavaht

    Doctor turned designer, Metsavaht founded Osklen and coined a 'new luxury' built on sustainable materials — organic cotton, salmon leather, recycled PET — and on Rio's beach-to-city ease. A UNESCO Goodwill Ambassador for sustainable fashion.

  • Raquel Davidowicz

    Uma

    São Paulo · Since 1998

    @umaraqueldavidowicz

    Uma's founder designs an intellectual, pared-back wardrobe of precise cuts and quiet colour. Davidowicz has been one of the strongest advocates for treating Brazilian fashion as a design discipline, not a tropical export cliché.

  • Fernanda Yamamoto

    Fernanda Yamamoto

    São Paulo · Since 2006

    @fernandayamamoto

    A Japanese-Brazilian designer who works between two craft traditions: origami-like construction and natural dyeing, developed with artisan communities across Brazil. Her work sits at the intersection of research, textile and hand.

  • João Pimenta

    João Pimenta

    São Paulo · Since 2005

    @joao_pimenta

    Menswear as historical study. Pimenta reworks early-20th-century Brazilian dress codes — the malandro, the tropical suit — into fluid, contemporary tailoring shown season after season in São Paulo.

  • Adriana Degreas

    Adriana Degreas

    São Paulo · Since 2001

    @adrianadegreas

    Degreas elevated Brazilian beachwear to couture register: 1950s references, sculpted swim shapes and signature prints now stocked by luxury retailers across Europe, the Middle East and Asia.

  • Silvia Furmanovich

    Silvia Furmanovich

    São Paulo · Since 1998

    @silviafurmanovich

    A jeweller working with Amazonian marquetry, bamboo and Brazilian gemstones alongside artisans in Acre and Marajó. Her pieces are collected internationally and argue for Brazilian craft at the very top of the luxury market.

  • Walério Araújo

    Walério Araújo

    São Paulo · Since 1996

    @walerioaraujo

    Maximalism, carnival and drag-informed spectacle. Araújo's work with feathers, crystal and extreme silhouette connects Brazilian fashion directly to the country's performance and street-parade culture.

  • Martha Medeiros

    Martha Medeiros

    Natal, RN · Since 1985

    @marthamedeiros_oficial

    The contemporary face of renda renascença, the northeastern needle lace. Medeiros works with hundreds of lacemakers in the Cariri backlands of Paraíba, turning a regional craft into a luxury resort language.

  • Portrait of Zaya Guarani

    Zaya Guarani

    Model · Activist · Actor

    Rondônia → New York · Kamurape and Guarani Mbya

    @zayaguarani

    Kamurape and Guarani Mbya model and activist turning visibility into advocacy for Indigenous rights and climate justice. Raised in Rondônia, in the Amazon's arc of deforestation, Zaya Guarani moved to Rio at 16 and was discovered by Indigenous designer Dayana Molina. Together they founded the first Indigenous Creative Collective in Brazilian fashion. Since then she has walked SPFW, appeared in Vogue Brasil and British Vogue, starred in Moncler's campaign and been named Fashion Influencer of the Year at the Latin American Fashion Awards. Gingada follows her work season by season, on the runway, on screen and in the fight for Indigenous representation.

    Courtesy of MAR+VIN

    Courtesy of MAR+VIN1 / 11

13 designers

Want more voices from the industry? Visit the People section. Looking for labels? Browse the A–Z brand glossary. Corrections and portrait submissions: hello@gingada.world.