Trends
A running record of the figures cited around the Latin Renaissance — each one attributed to its source, with room to add a new reading every season so the direction of travel stays visible.
Identity
84%
The identity signal underpinning the Latin Renaissance: pride is no longer a private sentiment but a stated consumer position.
WGSN — WGSN, Latin Renaissance consumer research · latest reading 2026
Identity
76%
Identity as a structuring force rather than a decorative one — the figure brands use to justify culture-first campaigns.
WGSN — WGSN, Latin Renaissance consumer research · latest reading 2026
Production
1,500,000
Scale of the domestic chain, from fibre to retail.
ABIT — Brazilian Textile and Apparel Industry Association · latest reading 2026
Visibility
Awaiting data19
Brazilian brands showing on the official New York, London, Milan and Paris schedules — the clearest signal of how far the gaze has pivoted south. Counted by Gingada from official calendars.
Gingada tracking — Gingada count from official CFDA / BFC / CNMI / FHCM calendars · latest reading 2026 · Across NY, London, Milan and Paris combined
Market
US$ 1.03 bn
Commercial follow-through against cultural attention — yearly export value of the Brazilian textile and apparel chain.
ABIT / Comex Stat — ABIT annual report, Comex Stat trade data · latest reading 2025
Theme
Source
These figures sit behind the reporting. Start with the Latin Renaissance piece for how they add up.
Latin Renaissance