Gingada — Fashion & Business Made in/by Brazil

Models in Dendezeiro looks in front of the Duomo at Milano Fashion Week

Fashion made
IN/BY Brazil

Gingada is a cultural intelligence platform introducing South America's largest country to the global fashion industry — through its people, its craft, its culture and its commercial opportunity.

What is Gingada

Fashion Business _Real People _Craftsmanship _Cultural Intelligence _Global Industry _Voices _Platform _Fashion Business _Real People _Craftsmanship _Cultural Intelligence _Global Industry _Voices _Platform _Fashion Business _Real People _Craftsmanship _Cultural Intelligence _Global Industry _Voices _Platform _

Latest news

Model in a sheer blue floral gown with ruffled feather trim, PatBO Spring 2027 ready-to-wear

TEXBRASIL: THE MACHINE BEHIND BRAZIL'S FASHION EXPORTS

Every Brazilian label that has shown in Milan, opened a corner at Macy's or landed a rack at Selfridges has, more likely than not, gone through the same 26-year-old program most of the industry has never heard of.

Olivia Merquior in a printed blazer and shorts with earth-tone rainbow bands, standing against a concrete wall

THE EIGHTH ART: WHY BRAZILIAN FASHION DESERVES TO BE STATE POLICY

Brazil grows the world's most exported cotton and spins the silk Hermès depends on, yet its fashion is still treated as commerce alone. The newly founded Brazilian Fashion Council wants to change that.

Model in white Moncler puffer set holding an oversized padded Brazilian flag

WHY GLOBAL FASHION AND BEAUTY BRANDS SHOULD BE CALLING BRAZIL

Every brand looking for its next growth market is running the same checklist: which country is culturally ascendant, and which country's consumers will actually stay once the launch campaign ends? Right now, both answers point to the same place.

A woman in a pink top spraying a dark red perfume towards her face

BRAZIL IS THE WORLD’S SECOND-LARGEST FRAGRANCE MARKET

Right behind the United States — and it isn’t luxury spending driving it. It’s a daily habit. Brazilians reapply perfume the way other countries reapply lip balm.

Model in a striped dress eating cotton candy on the stone steps at Ipanema Beach, Rio de Janeiro

THE PRACTICAL GUIDE: HOW TO PARTNER WITH BRAZILIAN FASHION AND BEAUTY BRANDS

Whether you're a buyer scouting new suppliers, a brand scouting a collaborator, or a Brazilian label scouting your own way into the UK and Europe — here's the actual infrastructure that makes it happen: who runs it, what it does, and where you'll find it in person.

The Mercosul and European Union flags flying side by side on flagpoles against a blue sky

THE FINE PRINT: WHAT THE EU–MERCOSUR DEAL ACTUALLY MEANS FOR BRAZILIAN FASHION

Twenty-five years of negotiation. One signature. And a tariff clock that's already ticking. Here's what changes — and what still doesn't — for the brands, factories and artisans behind Brazilian fashion made in the territory.