THE PRACTICAL GUIDE: HOW TO PARTNER WITH BRAZILIAN FASHION AND BEAUTY BRANDS

Brazilian fashion and beauty don't reach international shelves by accident. Behind every Brazilian brand you see at a European trade fair sits a specific government-backed program that got them there — and knowing which one, and how it works, is the fastest way into this market from either direction.

The engine room: five sectorial projects

Almost everything starts with ApexBrasil, the Brazilian Trade and Investment Promotion Agency, which doesn't work alone — it partners with five industry associations, each running its own "sectorial project" that funds trade missions, curates which brands travel, and prepares them for export. If you want to know who's behind a Brazilian brand's international presence, it's almost always one of these five:

Texbrasil (with ABIT, the textile and apparel association) — the largest of the five, focused on textiles and ready-to-wear. Nearly 20 years running, it's supported around 1,600 brands and generated roughly USD 9 billion in export business.

Fashion Label Brasil (with ABEST, the Brazilian Association of Fashion Designers) — the high-end, design-led counterpart to Texbrasil, focused on placing designer labels in international showrooms and building Brazil's image as an innovative, contemporary fashion source rather than a low-cost manufacturer.

Brazilian Footwear (with Abicalçados) — export support for Brazil's shoe industry, the world's fifth-largest footwear producer. Melissa is one of the brands that has shown under this program.

Beautycare Brazil (with ABIHPEC, the cosmetics, toiletries and fragrance association) — the launchpad for skincare, haircare and fragrance brands leaning on Brazil's biodiversity and increasingly strong sustainability credentials.

Precious Brazil (with IBGM, the Brazilian Gems and Precious Metals Institute) — the jewelry and accessories equivalent, supporting roughly 160 companies into markets like the US.

For a global buyer, the practical takeaway is simple: each project has its own team of international business managers whose job is literally to connect Brazilian brands with buyers like you. For a Brazilian brand, the takeaway is just as simple: apply to whichever project matches your category before you try to fund your own export push — the infrastructure, curation and buyer access already exist.

Landing in the UK: who to call once you're ready to talk

UK Department for Business and Trade (DBT) — maintains a presence in São Paulo and Rio de Janeiro and guides Brazilian companies through UK-side practicalities: customs, cosmetic ingredient compliance, textile import tariffs.

Brazilian Chamber of Commerce in Great Britain (BCCGB) — founded in 1942, based at the Brazilian Embassy in London, with the Brazilian Ambassador as honorary president. It's the longest-running networking bridge between the two business communities, running seminars, roundtables and an annual Gala Dinner, and is a genuinely good first point of contact for anyone — buyer or brand — trying to find their footing in this market.

UK–Brazil JETCO (Joint Economic and Trade Committee) — the government-to-government mechanism that works on trade policy alignment between the two countries. Less useful for an individual brand's day-to-day, but worth knowing as the policy layer sitting above everything else here.

Where to actually show up

This is the part that matters most if you want to meet Brazilian brands in person rather than read about them. Brazil shows up, with institutional backing, at a fairly predictable circuit:

Fashion and textiles

Première Vision and Première Classe (Paris) are the recurring anchors for textiles and accessories respectively, both regularly supported by Texbrasil, Fashion Label Brasil and Brazilian Footwear delegations. Pure London and Source Fashion are part of the UK-side circuit worth watching for a Brazilian presence.

Beauty

Cosmoprof Worldwide Bologna is the big one: Beautycare Brazil brought a record 62 companies in 2025. In-cosmetics Global (rotating European city; Paris in recent editions) is the equivalent for ingredients and formulation, with a dedicated Brazilian pavilion. If you're willing to travel the other direction, Beauty Fair in São Paulo is South America's largest beauty trade event and puts you in front of the whole domestic industry at once.

Jewelry and accessories

Precious Brazil brings brands to JCK Las Vegas and Couture Las Vegas in the US, and Brazilian jewelry houses increasingly show at Milano Jewelry Week.

US market specifically

Coterie and Magic (New York) regularly host 30-plus ApexBrasil-backed Brazilian apparel, footwear and accessories brands each edition; Miami Swim Week is the dedicated stage for Brazilian beachwear, a category Brazil more or less invented.

A note beyond fashion: Brazil at Frieze London

It's not only fashion and beauty that show up on London's institutional calendar. Each October, the Embassy of Brazil in London runs BREEZE, an open call that brings one contemporary Brazilian art gallery to Sala Brasil — the Embassy's own 250-square-metre exhibition space — for the full run of Frieze Week, backed by funding from the Embassy and ABACT, the Brazilian association of contemporary art galleries. It's a different sector and a different trade show entirely, but it's worth knowing about: it's a reminder that the same institutional appetite for putting Brazil in front of an international audience extends well past fashion, and it's one more reason London's autumn calendar is worth watching if you're building relationships with Brazil.

The practical takeaway

None of this requires guesswork or a cold email into the void. Every one of these programs exists specifically to make Brazilian brands easy to find and easy to do business with — which means the fastest route in, for a global buyer or brand, isn't discovering a designer on Instagram and hoping they reply. It's going to the fair where they've already been vetted, curated and put in a room built for exactly this conversation.

Sources & further reading

• ABIHPEC / GCI Magazine, “Beautycare Brazil Project Encourages Brands To Go International.”
• ABEST, on Texbrasil and Fashion Label Brasil.
• Legisweb, “Precious Brazil apresenta joalheria brasileira em Las Vegas.”
• Brazilian Chamber of Commerce in Great Britain, About Us.
• Datamar News, “Brazil and UK seek to strengthen bilateral ties in trade and investment.”
• PremiumBeautyNews, “Beautycare Brazil sets a record” (Cosmoprof 2025).
• PersonalCareMagazine, “Brazilian collective presents new products” (in-cosmetics Global).
• TextileWorld, “Brazil-Made Fashion On Display… At COTERIE And MAGIC.”
• Embassy of Brazil in London, “BREEZE: Showcasing Contemporary Brazilian Art During Frieze London.”