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Dispatches from the Brazilian fashion industry
Reporting and analysis on the trade, craft policy, manufacturing and retail shifts that change how the world sources from Brazil.
Business · Export · Market entry · 24 September 2026
TEXBRASIL: THE MACHINE BEHIND BRAZIL'S FASHION EXPORTS
Every Brazilian label that has shown in Milan, opened a corner at Macy's or landed a rack at Selfridges has, more likely than not, gone through the same 26-year-old program most of the industry has never heard of.
7 min read
Opinion · Business · Culture · Policy · 24 September 2026
THE EIGHTH ART: WHY BRAZILIAN FASHION DESERVES TO BE STATE POLICY
Brazil grows the world's most exported cotton and spins the silk Hermès depends on, yet its fashion is still treated as commerce alone. The newly founded Brazilian Fashion Council wants to change that.
4 min read
Business · Opinion · Partnerships · Market entry · 23 September 2026
WHY GLOBAL FASHION AND BEAUTY BRANDS SHOULD BE CALLING BRAZIL
Every brand looking for its next growth market is running the same checklist: which country is culturally ascendant, and which country's consumers will actually stay once the launch campaign ends? Right now, both answers point to the same place.
5 min read
Beauty market · Luxury · Perfume · Fragrance market · Business · 23 September 2026
BRAZIL IS THE WORLD’S SECOND-LARGEST FRAGRANCE MARKET
Right behind the United States — and it isn’t luxury spending driving it. It’s a daily habit. Brazilians reapply perfume the way other countries reapply lip balm.
6 min read
Business · Market entry · Partnerships · Export · 23 September 2026
THE PRACTICAL GUIDE: HOW TO PARTNER WITH BRAZILIAN FASHION AND BEAUTY BRANDS
Whether you're a buyer scouting new suppliers, a brand scouting a collaborator, or a Brazilian label scouting your own way into the UK and Europe — here's the actual infrastructure that makes it happen: who runs it, what it does, and where you'll find it in person.
7 min read
Business · Trade · EU–Mercosur · Footwear · 23 September 2026
THE FINE PRINT: WHAT THE EU–MERCOSUR DEAL ACTUALLY MEANS FOR BRAZILIAN FASHION
Twenty-five years of negotiation. One signature. And a tariff clock that's already ticking. Here's what changes — and what still doesn't — for the brands, factories and artisans behind Brazilian fashion made in the territory.
9 min read
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