SPOTLIGHT
The craft behind the country
Long-form features on the techniques, cooperatives and clusters that make Brazilian fashion materially distinct — and on the people who keep them alive.
Culture · Business · Design · Craft · 24 September 2026
20 BRAZILIAN ICONS YOU NEED TO KNOW: BEYOND THE BRAZILCORE CLICHÉ
Forget the football shirt, Havaianas, and Rio de Janeiro. Here are 20 icons, objects, rituals, rebels and references that Brazilians live with, and that any brand hoping to sell to them, make with them or be inspired by them should know first.
14 min read
Business · Collaborations · Footwear · Global expansion · 23 September 2026
THE COLLAB CODE: HOW MELISSA, HAVAIANAS AND FARM RIO PARTNERED THEIR WAY ONTO THE GLOBAL STAGE
In September 2026, Havaianas dropped a football-art capsule with Brooklyn's KidSuper. A few months earlier, Melissa launched jelly heels with Copenhagen's Ganni. Neither is a lucky break — it's the latest chapter in a strategy three Brazilian brands have been running since before "collab" was even a marketing word. Here's the playbook, brand by brand.
8 min read
Business · People · NYFW · Global expansion · 23 September 2026
PATBO: MEET THE BRAND THAT DRESSED BEYONCÉ
A workshop of Brazilian artisans in Uberlândia, Minas Gerais, spent 60 days hand-embroidering a bodysuit for the biggest stage on Earth. Here's how the label behind it, PatBO, went from a Harrods buyer's lucky find to the only Brazilian name on the official New York Fashion Week calendar — and where to shop it, wherever you are.
8 min read
Runway · NYFW · Craft · Business · 15 September 2026
BRASIL ESPLÊNDIDO: INSIDE PATBO'S SPRING 2027 SHOW AT NEW YORK FASHION WEEK
On September 15, 2026, Patrícia Bonaldi closed New York Fashion Week's Spring/Summer 2027 calendar at Domino Square, Brooklyn, with a collection built around the gardens of Roberto Burle Marx — and the brand's first-ever eyewear line. Here's what showed, what it means for PatBO's next category, and how it landed with critics.
9 min read
4 articles tagged “Business” · page 1 of 1
Production map
Where things are made
Denim & jeanswear
Toritama & Caruaru, PE
One of the highest-volume denim ecosystems in the Americas, built on dense networks of small workshops.
Knitwear & jersey
Blumenau & Brusque, SC
Technically advanced mills with strong finishing capability and growing low-impact dye infrastructure.
Footwear & leather
Franca & Novo Hamburgo
Historic shoe clusters serving both mass and premium markets, with established export logistics.
Cotton & agroecology
Ceará & Paraíba
Organic and naturally coloured cotton grown by family farming cooperatives with certification pathways.