SPOTLIGHT

The craft behind the country

Long-form features on the techniques, cooperatives and clusters that make Brazilian fashion materially distinct — and on the people who keep them alive.

Model by a pool wearing a GANNI T-shirt beside red ruffled Melissa x GANNI flip-flops

Business · Collaborations · Footwear · Global expansion · 23 September 2026

THE COLLAB CODE: HOW MELISSA, HAVAIANAS AND FARM RIO PARTNERED THEIR WAY ONTO THE GLOBAL STAGE

In September 2026, Havaianas dropped a football-art capsule with Brooklyn's KidSuper. A few months earlier, Melissa launched jelly heels with Copenhagen's Ganni. Neither is a lucky break — it's the latest chapter in a strategy three Brazilian brands have been running since before "collab" was even a marketing word. Here's the playbook, brand by brand.

8 min read

Business · People · NYFW · Global expansion · 23 September 2026

PATBO: MEET THE BRAND THAT DRESSED BEYONCÉ

A workshop of Brazilian artisans in Uberlândia, Minas Gerais, spent 60 days hand-embroidering a bodysuit for the biggest stage on Earth. Here's how the label behind it, PatBO, went from a Harrods buyer's lucky find to the only Brazilian name on the official New York Fashion Week calendar — and where to shop it, wherever you are.

8 min read

2 articles tagged “Global expansion” · page 1 of 1

Production map

Where things are made

Denim & jeanswear

Toritama & Caruaru, PE

One of the highest-volume denim ecosystems in the Americas, built on dense networks of small workshops.

Knitwear & jersey

Blumenau & Brusque, SC

Technically advanced mills with strong finishing capability and growing low-impact dye infrastructure.

Footwear & leather

Franca & Novo Hamburgo

Historic shoe clusters serving both mass and premium markets, with established export logistics.

Cotton & agroecology

Ceará & Paraíba

Organic and naturally coloured cotton grown by family farming cooperatives with certification pathways.