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Dispatches from the Brazilian fashion industry

Reporting and analysis on the trade, craft policy, manufacturing and retail shifts that change how the world sources from Brazil.

A woman in a pink top spraying a dark red perfume towards her face

Beauty market · Luxury · Perfume · Fragrance market · Business · 23 September 2026

BRAZIL IS THE WORLD’S SECOND-LARGEST FRAGRANCE MARKET

Right behind the United States — and it isn’t luxury spending driving it. It’s a daily habit. Brazilians reapply perfume the way other countries reapply lip balm.

6 min read

1 article tagged “Perfume” · page 1 of 1

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